新东方在线网络课堂 专四专八 新东方在线 > 专四专八 > 英语专业八级 > 英语专业八级攻略 > 正文

2018年英语专八阅读练习及答案(三)

2017-05-19 15:44:26 来源:新东方在线专四专八资料下载

  Advertisers Perform a Useful Service to the Community

  Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. It' s iniquitous,'they say, `that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don' t they stop advertising and reduce the price of their goods? After all, it' s the consumer who paysw'The poor old consumer! He' d have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.

  Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

  Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think

  what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

  We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

  Another thing we mustn't forget is the'small ads.'which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the `hatch, match and dispatch'column but by far the most fascinating section is the personal or `agony'column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It' s the best advertisement for advertising there is!

  1.What is main idea of this passage?

  A. Advertisement.

  B. The benefits of advertisement.

  C. Advertisers perform a useful service to communities.

  D. The costs of advertisement.

  2.The attitude of the author toward advertisers is

  A. appreciative.

  B. trustworthy.

  C .critical.

  D. dissatisfactory.

  3.Why do the critics criticize advertisers?

  A. Because advertisers often brag.

  B. Because critics think advertisement is a "waste of money".

  C. Because customers are encouraged to buy more than necessary.

  D. Because customers pay more.

  4.Which of the following is Not True?

  A. Advertisement makes contribution to our pockets and we may know everythir

  B. We can buy what we want.

  C. Good quality products don't need to be advertised.

  D. Advertisement makes our life colorful.

  5.The passage is

  A. Narration.

  B. Description.

  C. Criticism.

  D. Argumentation.

本文关键字: 英语专八阅读 专八阅读理解

分享到:

课程试听换一换

  • 2018英语专业四级VIP签约班【直播+录播】

    ¥980

  • 2018英语专业四级全程班

    ¥780

  • 2018英语专业八级VIP签约班 【直播+录播】

    ¥980

  • 2018英语专业八级全程班

    ¥780

相关推荐

版权及免责声明

1,"新东方在线"上的内容,包括文章、资料、资讯等, 本网注明"稿件来源:新东方在线"的,其版权 均为"新东方在线"或北京新东方迅程网络科技有限公司所有 ,任何公司、媒体、网站或个人未经授权不得转载、链接、转贴或以其他方式使用。已经得到 "新东方在线"许可 的媒体、网站,在使用时必须注明"稿件来源:新东方",违者本网站将依法追究责任。

2, "新东方在线" 未注明"稿件来源:新东方"的 文章、资料、资讯等 均为转载稿,本网站转载出于传递更多信息之目的,并不意味着赞同其观点或证实其内容的真实性。如其他媒体、网站或个人从本网站下载使用,必须保留本网站注明的"稿件来源",并自负版权等法律责任。如擅自篡改为 " 稿件来源:新东方 " ,本网站将依法追究其法律责任。

3,如本网转载稿涉及版权等问题,请作者见稿后在两周内与新东方在线联系。

  • 2018英语专八1元课
  • 英语专八词汇语法测试
  • 历年专八真题精华汇总

热点资讯更多>>

实用 • 工具

交流 • 下载

专八课程排行榜本周本月

推荐阅读