2019英语专八模拟试卷及答案（九）

　　SECTION B INTERVIEW 10分

　　[00:25.81]In this section

　　[00:26.82]you will hear ONE interview.

　　[00:28.88]The interview

　　[00:29.52]will be divided into TWO parts.

　　[00:32.09]At the end of each part,

　　[00:33.77]five questions will be asked

　　[00:35.72]about what was said.

　　[00:37.13]Both the interview

　　[00:38.10]and the questions

　　[00:39.24]will be spoken ONCE ONLY.

　　[00:41.96]After each question

　　[00:43.16]there will be a ten-second pause.

　　[00:44.94]During the pause,

　　[00:46.63]you should read the four choices

　　[00:48.42]of A, B, C and D,

　　[00:51.35]and mark the best answer

　　[00:52.93]to each question

　　[00:54.18]on ANSWER SHEET TWO.

　　[00:56.19]You have THIRTY seconds

　　[00:57.70]to preview the questions.

　　[01:29.40]Now, listen to Part One

　　[01:31.20]of the interview.

　　[01:32.89]Questions 1 to 5 are based on

　　[01:34.48]Part One of the interview.

　　[01:36.93]M: Christmas is coming,

　　[01:38.80]and the stores are going to

　　[01:40.22]try to keep you spending,

　　[01:42.46]so they're relying on

　　[01:43.49]some psychological triggers

　　[01:45.47]to get your business.

　　[01:47.43]So here to expose a few tricks

　　[01:49.85]is Kelly Grant.

　　[01:51.67]She's a senior consumer reporter

　　[01:53.76]for SmartMoney.com.

　　[01:55.96]Thanks for being with us.

　　[01:57.56]W: Hi!

　　[01:58.55]M: All right.

　　[01:59.47]I've fallen for a lot of these,

　　[02:01.26]so help us now.

　　[02:03.15]W: Yeah.

　　[02:03.84]M: First one,

　　[02:04.70]gifts with purchase.

　　[02:06.66]So many times I think

　　[02:07.87]I'm getting such a good deal,

　　[02:09.50]because by spending

　　[02:11.24]a little bit more, I get a gift.

　　[02:13.59]W: And that's exactly

　　[02:14.93]what the stores

　　[02:16.15]want you to think right now.

　　[02:17.69]Studies have shown

　　[02:19.25]that consumers often

　　[02:20.76]overvalue the gift with purchase,

　　[02:23.30]not just as you are spending

　　[02:25.40]extra money for something

　　[02:26.78]that you might not ever want,

　　[02:28.64]but we also quit with the discount.

　　[02:31.28]You feel like

　　[02:32.28]if the gift is worth

　　[02:33.82]about 40 dollars,

　　[02:35.00]you're saving 40 dollars,

　　[02:36.94]even if that really isn't the case.

　　[02:39.85]So to avoid this trick,

　　[02:41.61]you need to make sure

　　[02:42.81]that you're really sure

　　[02:43.95]the gift is just on your list

　　[02:45.91]and you're still spending

　　[02:47.52]within budget.

　　[02:48.75]M: There are a lot of

　　[02:49.90]psychological tricks here.

　　[02:51.59]For example,

　　[02:52.36]the purchase limits.

　　[02:54.07]Sometimes, I just want one

　　[02:56.06]and I see a good deal

　　[02:57.85]but it says: limit 5.

　　[03:00.18]Maybe I should get

　　[03:01.62]more than just one.

　　[03:02.90]This is such a good deal,

　　[03:04.57]isn't it?

　　[03:05.86]W: That's exactly the trick.

　　[03:07.82]They want you to see

　　[03:09.15]the limit and think, wow,

　　[03:11.17]this wasn't here.

　　[03:12.70]Then people would just be

　　[03:13.61]filling their carts with this

　　[03:15.51]and it's so amazing.

　　[03:17.12]And their studies have shown

　　[03:18.88]that if there's a limit in pleasure

　　[03:21.15]more like a little,

　　[03:22.24]the higher the limit,

　　[03:23.78]the more likely you're to buy.

　　[03:26.04]So you should really be thinking

　　[03:28.63]about how many

　　[03:29.57]of something you need,

　　[03:30.85]and try to ignore the fact

　　[03:33.12]that there's stacking limit on

　　[03:34.68]everything.

　　[03:35.75]M: How can you ignore

　　[03:36.88]those e-mails

　　[03:38.11]that you keep getting

　　[03:39.44]about this sale and that sale?

　　[03:41.71]W: Don't open your e-mail.

　　[03:42.97]Close your eyes.

　　[03:44.41]That's really the best advice.

　　[03:46.18]I mean the stores really know

　　[03:48.22]what we're wired to think about.

　　[03:50.38]That is the scarcity.

　　[03:52.23]If you know the sale is ending,

　　[03:54.57]they want you to act on impulse,

　　[03:56.83]and start running out

　　[03:58.16]and buying something.

　　[03:59.71]But this time of year,

　　[04:00.99]the fact is the sales just

　　[04:03.69]keep coming,

　　[04:04.54]so you don't actually

　　[04:05.96]need to do that.

　　[04:07.08]So when you're looking

　　[04:08.25]through your e-mails,

　　[04:09.67]try to avoid opening any

　　[04:11.43]of the ones,

　　[04:12.72]unless you're going to

　　[04:13.67]make a purchase from

　　[04:14.92]that store anyway,

　　[04:15.99]otherwise just delete it on read.

　　[04:19.86]This is the end

　　[04:20.78]of Part One of the interview.

　　[04:23.17]Questions 1 to 5 are based on

　　[04:25.43]what you have just heard.

　　[04:27.59]1. Why do customers want gifts

　　[04:31.33]with purchase?

　　[04:42.63]2. According to Kelly Grant,

　　[04:45.75]when is the gift

　　[04:46.78]with purchase acceptable?

　　[04:58.60]3. Which of the following purchase

　　[05:01.46]limits would most attract people

　　[05:03.38]to buy?

　　[05:14.25]4. What is Kelly's advice

　　[05:17.01]about the e-mail trick?

　　[05:28.85]5. What is

　　[05:30.52]the psychological rationale

　　[05:32.44]of the trick of e-mail selling?

　　[05:44.86]Now, listen to Part Two

　　[05:46.31]of the interview.

　　[05:47.86]Questions 6 to 10 are based on

　　[05:49.67]Part Two of the interview.

　　[05:52.26]M: Got it. You know,

　　[05:53.63]it's really a number's game.

　　[05:55.34]Because a lot of times

　　[05:57.16]when you're looking at

　　[05:58.09]these different deals,

　　[05:59.48]it's like: save 30%, save 50%.

　　[06:03.87]But are you really saving

　　[06:05.24]that much money

　　[06:06.17]when you're looking at

　　[06:07.41]your purchase?

　　[06:08.82]W: That's what their purpose is for.

　　[06:10.82]You'll see a lot of times

　　[06:12.11]in the advertising

　　[06:13.50]that they'll type out the savings,

　　[06:15.40]and the interest is in the fine print.

　　[06:18.27]Almost you'll see

　　[06:19.23]what the new price is on something

　　[06:21.35]and when they do that.

　　[06:23.06]It's basically a visible trick.

　　[06:26.12]Whatever you see,

　　[06:27.14]first,

　　[06:27.82]you're more likely to

　　[06:28.76]become attached to the deal.

　　[06:30.57]And the price in comparison

　　[06:32.59]is not going to look such a big deal.

　　[06:35.11]I mean if you're saving $500,

　　[06:37.93]it does not really matter

　　[06:39.45]if the TV is still $1,500.

　　[06:43.40]The advertising works

　　[06:44.74]in such a tricky way

　　[06:46.02]that you might think you're getting

　　[06:47.99]that much a better price,

　　[06:49.31]because the savings are significant.

　　[06:52.01]M: Right.

　　[06:53.28]Sometimes the purchase really isn't

　　[06:56.00]that large of a purchase,

　　[06:57.56]so you know,

　　[06:58.72]30% is not that big of a deal.

　　[07:01.20]But when you see 30%,

　　[07:03.81]you think: wow,

　　[07:05.01]I'm getting a really good deal here.

　　[07:07.43]It's funny how the numbers

　　[07:09.22]are working there,

　　[07:10.12]and they know that.

　　[07:11.95]W: They do,

　　[07:12.61]and they want us just to splash out

　　[07:14.99]at this time of a year.

　　[07:16.97]So really you should make sure

　　[07:18.39]you're looking for the items

　　[07:20.06]that are between your price range

　　[07:21.79]and then start to see

　　[07:23.22]if there're sales

　　[07:24.45]that are might abroad,

　　[07:26.02]something even better

　　[07:27.27]and a little bit cheaper for you.

　　[07:29.45]M: Yeah, I got it.

　　[07:31.31]And shop now, save later.

　　[07:34.52]Is that a trick?

　　[07:35.92]W: Well.

　　[07:36.73]You see a lot of these,

　　[07:38.20]especially with closing stores

　　[07:40.36]at this time of a year

　　[07:41.80]and this is a way

　　[07:43.54]that consumers try to think

　　[07:45.59]they are going to game the system,

　　[07:47.31]because they are going to

　　[07:48.68]buy something a little bit today

　　[07:50.81]and get today's sale,

　　[07:52.45]and they are going to get coupons

　　[07:54.50]to come back in two weeks

　　[07:56.26]and buy a little bit

　　[07:57.37]more than even with better prices.

　　[07:59.81]So for this one,

　　[08:01.26]you know somebody's sales

　　[08:03.13]are right there now,

　　[08:04.67]just try to focus on

　　[08:06.03]what deals they are currently

　　[08:08.16]and they are not trying to

　　[08:10.03]play games.

　　[08:11.17]M: So I think the key words here

　　[08:13.71]are just "stay focused".

　　[08:15.79]You know you have a list,

　　[08:17.78]you have your budget.

　　[08:18.93]Try not to be fond of them

　　[08:20.68]if you don't have to.

　　[08:22.10]W: Exactly.

　　[08:22.97]Make that list and check it twice.

　　[08:25.34]And just make sure you are

　　[08:27.07]not deviating from it,

　　[08:28.52]or if you feel imposed to do so

　　[08:31.07]and you really look at it,

　　[08:32.87]make sure that's

　　[08:33.81]as smart as it looks.

　　[08:35.63]M: Well,

　　[08:36.63]that's what we are going to

　　[08:38.39]set out to do.

　　[08:39.40]W: Yeah.

　　[08:40.15]M: Thanks Kelly

　　[08:41.20]for helping us adults out

　　[08:42.54]in knowing

　　[08:43.00]what shopping is really for.

　　[08:45.35]W: It's my pleasure.

　　[08:46.54]This is the end

　　[08:47.96]of Part Two of the interview.

　　[08:50.01]Questions 6 to 10 are based on

　　[08:52.45]what you have just heard.

　　[08:54.96]6. Why do stores emphasize

　　[08:58.65]the savings in the deals?

　　[09:10.35]7. According to the interview,

　　[09:13.30]how can you avoid the number trick?

　　[09:25.67]8. Which of the following statements

　　[09:28.80]is INCORRECT

　　[09:29.55]according to the interview?

　　[09:41.37]9. According to the interview,

　　[09:44.34]what should we do

　　[09:45.44]when shopping?

　　[09:56.55]10. Which of the following

　　[09:59.14]is NOT mentioned

　　[10:00.11]as a sales trick

　　[10:01.55]in the interview?

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