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SECTION B INTERVIEW 10分
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[00:25.04]In this section
[00:26.32]you will hear ONE interview.
[00:28.64]The interview
[00:29.35]will be divided into TWO parts.
[00:32.14]At the end of each part,
[00:33.53]five questions will be asked
[00:35.08]about what was said.
[00:36.64]Both the interview
[00:37.96]and the questions
[00:39.19]will be spoken ONCE ONLY.
[00:41.39]After each question
[00:43.34]there will be a ten-second pause.
[00:46.29]During the pause,
[00:47.26]you should read the four choices
[00:49.24]of A, B, C and D,
[00:52.12]and mark the best answer
[00:53.50]to each question
[00:54.65]on ANSWER SHEET TWO.
[00:57.31]You have THIRTY seconds
[00:58.62]to preview the questions.
[01:30.48]Now, listen to Part One
[01:31.89]of the interview.
[01:33.67]Questions 1 to 5 are based on
[01:36.12]Part One of the interview.
[01:38.58]W: Welcome
[01:39.30]to our night show Books of Wisdom.
[01:41.92]Today, we are glad
[01:43.45]to have invited Mr. Philips,
[01:45.58]the chief editor of USA Today,
[01:48.00]to share his views on
[01:49.61]the national newspaper.
[01:51.28]M: Good evening.
[01:52.27]W: Good evening,
[01:52.82]Mr. Philips. Since e-papers
[01:55.54]and e-books are emerging
[01:56.78]as overwhelming alternatives
[01:59.10]to the printed kind nowadays,
[02:01.56]it is really sad to see
[02:03.65]that many newspapers
[02:04.69]are having a hard time,
[02:06.20]and some have even disappeared.
[02:09.05]M: That's true.
[02:10.22]E-papers are indeed developing
[02:12.21]more quickly
[02:12.92]than almost anyone predicted.
[02:15.19]W: But as far as I know,
[02:16.84]USA Today has been doing great,
[02:19.98]and it is now more
[02:21.37]than 30 years old.
[02:23.23]Could you tell us the secret
[02:24.79]of its success?
[02:26.39]M: I have to say that
[02:27.82]when USA Today began,
[02:29.72]few expected it would last this long.
[02:32.55]W: But at last it turns out
[02:34.54]that not only has it lasted,
[02:36.33]but also it has thrived.
[02:38.74]M: Yes.
[02:39.30]USA Today is the most widely read
[02:42.22]daily newspaper in America.
[02:44.62]It is also distributed
[02:46.52]in many other countries
[02:47.53]around the world.
[02:49.04]But that's only part of the story.
[02:51.09]The real remarkable success
[02:53.23]is the changes it made
[02:54.61]in the newspaper industry.
[02:56.42]USA Today changed the way
[02:58.45]papers look,
[02:59.62]the way reporters write,
[03:01.39]and the way news is gathered
[03:03.74]and delivered.
[03:04.78]W: It seems
[03:05.38]that USA Today set out
[03:07.44]to be different.
[03:08.98]That is the distinct feature of it,
[03:11.18]isn't it?
[03:12.02]M: You can say that again.
[03:13.32]When USA Today
[03:15.51]was first published,
[03:17.05]the newspaper industry was,
[03:18.90]um, in trouble.
[03:20.49]Fewer people were reading them.
[03:22.64]The papers were full
[03:23.83]of bad news about crime
[03:25.49]and killing.
[03:26.78]The stories on them were
[03:28.05]as long as a rope without an end.
[03:30.71]There were no color photos
[03:32.54]and graphics,
[03:33.50]and you could never find
[03:34.89]the latest scores
[03:35.81]of sports in them.
[03:37.37]W: And then USA Today
[03:39.21]changed all that?
[03:40.76]M: Definitely.
[03:41.36]For example,
[03:42.61]compared with those long stories
[03:44.76]from other newspapers,
[03:46.32]USA Today has shorter stories,
[03:49.47]most of which do not jump,
[03:51.43]or continue,
[03:52.05]from one page to another.
[03:54.14]It uses color photos,
[03:55.87]and colorful charts
[03:57.35]and graphics.
[03:58.21]It does not include
[03:59.44]much international news,
[04:01.05]but it does have lots of sports,
[04:03.34]entertainment
[04:04.07]and human interest stories.
[04:06.01]W: And it is supposed
[04:07.33]to appeal to younger readers,
[04:09.51]am I right?
[04:10.16]M: Exactly.
[04:11.27]Young readers have been raised
[04:12.82]watching television,
[04:14.51]so they have trouble,
[04:15.48]uh, paying attention
[04:16.77]to longer stories.
[04:18.33]They want to be entertained,
[04:19.82]not informed.
[04:21.24]But, just as no one
[04:22.88]is born successful,
[04:24.61]USA Today was mocked
[04:26.37]by many people at the beginning.
[04:28.33]Other newspapers called it
[04:30.29]"McPaper".
[04:31.49]They were comparing it
[04:32.59]to McDonald's fast food,
[04:34.49]which, you know,
[04:35.73]isn't very healthy.
[04:36.76]It fills you up,
[04:38.07]but it doesn't have much nutrition.
[04:40.77]This is the end
[04:41.96]of Part One of the interview.
[04:44.30]Questions 1 to 5 are based on
[04:46.61]what you have just heard.
[04:48.64]1. What is this interview
[04:51.89]mainly about?
[05:03.14]2. Why does the woman say
[05:05.51]newspapers today
[05:06.79]are having a hard time?
[05:18.76]3. Which of the following statements
[05:21.95]about USA Today is CORRECT?
[05:34.81]4. According to the man,
[05:37.72]what is the real success
[05:39.32]of USA Today?
[05:50.98]5. Why did USA Today make
[05:54.69]the changes?
[06:04.65]Now, listen to Part Two
[06:07.29]of the interview.
[06:09.09]Questions 6 to 10 are based on
[06:11.33]Part Two of the interview.
[06:14.56]W: They meant
[06:15.17]that McPaper looked good,
[06:16.75]but the news
[06:17.83]and articles in it were not
[06:19.32]so important, is that correct?
[06:21.76]M: Yes. People said USA Today
[06:24.72]"dumbed down"
[06:25.42]the news.
[06:26.50]Do you know what "dumb down"
[06:28.20]means?
[06:28.84]W: Yeah, I think it means
[06:30.66]to make things too simple.
[06:32.38]Like, you want to make it easy
[06:34.21]to understand,
[06:35.33]but you make it too easy.
[06:37.13]So it's like writing
[06:38.67]for a little child.
[06:39.99]M: That's exactly right.
[06:41.61]If you make something too simple,
[06:43.54]people get mad.
[06:44.90]They think that the writer
[06:46.52]thinks they're stupid.
[06:48.06]But a funny thing happened then.
[06:50.47]More and more people
[06:51.62]started reading USA Today.
[06:54.43]About a year after it started,
[06:56.08]it had a circulation of more
[06:57.90]than one million.
[06:59.21]Today, its circulation is
[07:01.44]past two million.
[07:02.82]W: Wow. That is really dramatic,
[07:05.48]considering the mockery they got
[07:07.66]at the very start.
[07:08.70]Since circulation is the number
[07:11.47]of papers
[07:11.77]that are read each day,
[07:13.57]it means that now USA Today
[07:16.29]distributes more than
[07:17.62]two million copies
[07:18.87]of each issue.
[07:20.16]M: Yes. When other papers saw
[07:22.57]the circulation of USA Today grew,
[07:25.47]they could not stay calm
[07:27.11]any more.
[07:28.36]So, they started
[07:29.34]to copy USA Today's style.
[07:32.29]Their stories got shorter,
[07:34.04]and they started using lots
[07:35.82]of color photos
[07:36.77]and charts.
[07:37.66]They replaced serious news
[07:39.49]with feature stories.
[07:41.05]Soon, it became normal
[07:42.59]for newspapers
[07:43.79]to look like USA Today.
[07:46.12]W: But I guess the change
[07:47.38]of style isn't the only factor
[07:49.62]that makes USA Today so popular.
[07:52.76]M: Of course.
[07:53.44]Another significant factor
[07:55.75]in its success is timeliness.
[07:58.18]W: Timeliness?
[07:59.22]Doesn't it mean
[07:59.96]that newspapers arrive at readers'
[08:02.42]doors on time each day?
[08:04.95]How can it be a significant factor
[08:07.38]as other papers can be punctual
[08:09.45]as well?
[08:10.33]M: Nope! Timeliness here
[08:12.42]means newspapers' ability
[08:13.92]to report the latest news.
[08:16.00]Daily newspapers have a deadline,
[08:18.35]which is the time they have
[08:20.06]to stop writing
[08:21.21]and start printing the paper.
[08:23.12]The deadline used
[08:24.44]to cause papers
[08:25.84]to leave out news.
[08:27.38]This was especially true
[08:28.69]between East Coast papers
[08:30.91]and West Coast sports scores.
[08:33.44]Basketball,
[08:34.23]football and baseball games
[08:36.12]would end
[08:36.73]on the West Coast at 11 p.m.
[08:39.29]But that's 2 a.m.
[08:41.17]Eastern time.
[08:42.32]It was too late
[08:43.62]to put the score of the game
[08:45.06]in the next day's paper.
[08:46.67]USA Today,
[08:47.86]however, used satellites
[08:50.21]to transmit news.
[08:51.54]It set later deadlines,
[08:53.35]so that it could include
[08:55.12]the West Coast scores.
[08:56.91]This, alone,
[08:58.01]caused many people
[08:58.99]to buy the paper.
[09:00.38]W: But today most papers
[09:02.43]use satellites.
[09:03.82]So why has USA Today's
[09:06.13]circulation
[09:06.92]kept growing?
[09:08.28]M: Excellent question.
[09:09.50]Uh, actually,
[09:10.69]USA Today
[09:12.31]has changed nowadays.
[09:14.60]Though it still looks colorful,
[09:16.17]it has started
[09:16.99]to become more like
[09:18.43]traditional papers.
[09:19.44]Its stories are getting longer,
[09:21.64]and it has
[09:22.53]more international news.
[09:24.52]It has changed because people
[09:26.60]are changing.
[09:28.03]The paper needs to appeal to
[09:29.64]more educated readers,
[09:31.02]because they're the ones
[09:33.03]with money and the ones
[09:34.73]who read papers at all.
[09:36.42]Also, it needs to sell
[09:38.80]more papers overseas.
[09:40.52]International
[09:41.29]and literate readers don't want
[09:43.36]"dumbed down"news.
[09:45.80]W: I get it. The key is
[09:47.57]"keeping up with the time."
[09:49.25]M: Exactly.
[09:50.19]W: Thank you
[09:51.23]for sharing your information
[09:52.38]about USA Today.
[09:54.31]M: You are welcome.
[09:55.52]This is the end
[09:57.50]of Part Two of the interview.
[09:59.26]Questions 6 to 10 are based on
[10:01.95]what you have just heard.
[10:03.70]6. Why did people say
[10:07.59]USA Today
[10:08.71]"dumbed down"the news?
[10:20.60]7. What is the circulation
[10:23.49]of USA Today now?
[10:35.73]8. What did
[10:37.62]other newspapers do
[10:39.00]when they saw the success
[10:40.57]of USA Today?
[10:52.18]9. What is the other factor
[10:54.85]in the success of USA Today
[10:57.11]besides its changing of style?
[11:09.47]10. Why can USA Today's
[11:12.87]circulation keep growing?
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