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SECTION B INTERVIEW 10分
听力原文
[00:24.65]In this section
[00:25.76]you will hear ONE interview.
[00:28.04]The interview
[00:28.73]will be divided into TWO parts.
[00:30.94]At the end of each part,
[00:32.86]five questions will be asked
[00:34.54]about what was said.
[00:36.26]Both the interview
[00:37.41]and the questions
[00:38.43]will be spoken ONCE ONLY.
[00:41.13]After each question
[00:42.70]there will be a ten-second pause.
[00:45.72]During the pause,
[00:46.87]you should read the four choices
[00:48.80]of A, B, C and D,
[00:51.52]and mark the best answer
[00:53.19]to each question
[00:54.51]on ANSWER SHEET TWO.
[00:56.96]You have THIRTY seconds
[00:58.30]to preview the questions.
[01:30.08]Now, listen to Part One
[01:31.57]of the interview.
[01:33.13]Questions 1 to 5 are based on
[01:35.25]Part One of the interview.
[01:38.10]W: Welcome to
[01:38.47]our program
[01:39.55]Technology & Innovations.
[01:41.87]First, please allow me to ask you
[01:44.27]a question:
[01:44.83]when you apply sunscreen
[01:46.87]to your face,
[01:48.25]have you ever found yourself
[01:49.77]wondering
[01:50.72]if the lotion is safe?
[01:52.27]If your answer is "yes",
[01:54.15]what will you do?
[01:55.39]Will you search the Internet
[01:57.26]for help?
[01:57.93]Are there any websites
[01:59.97]providing readily available answers
[02:02.05]to tell the safety of one product
[02:04.12]or another?
[02:04.96]Today,
[02:05.99]we have invited Dara O'Rourke,
[02:08.32]a professor of environmental
[02:10.14]and labor policy
[02:11.64]at the University of California,
[02:13.94]Berkeley, to share his solution
[02:16.31]to this delicate issue.
[02:18.13]M: Thank you Maria.
[02:19.74]The case you mentioned just now
[02:22.00]often took place
[02:22.78]in my daily life as well.
[02:24.87]And that was
[02:25.54]why I began to build GoodGuide.
[02:29.03]W: Could you tell us more about it?
[02:30.82]M: Well,
[02:31.97]GoodGuide was founded in 2007.
[02:34.92]It is a website and smartphone app
[02:37.47]that rates
[02:38.01]140,000 consumer products
[02:40.79]in the US,
[02:41.64]according to their safety,
[02:43.87]environmental sustainability
[02:45.61]and the ethics of the firms
[02:47.47]that make them.
[02:48.48]W: Sounds quite helpful especially
[02:50.42]in times of electronic commerce.
[02:53.18]But considering the amount
[02:55.17]of the products you have to rate,
[02:56.99]I suppose it must be a hard work.
[03:00.12]M: Yes,
[03:01.06]but my own worries
[03:02.15]about the safety
[03:02.93]of a product triggered off
[03:04.99]my devotion to this app.
[03:06.40]Together with a team of chemists,
[03:08.19]lots of testing
[03:09.21]and a chunk of venture capital later,
[03:11.79]I spent more than two years
[03:13.81]on building this website
[03:15.16]to offer consumers practical advice
[03:18.18]on what to buy
[03:18.90]and not to buy.
[03:20.56]W: That is really impressive.
[03:22.77]I bet it has gained lots of users so far.
[03:25.82]M: Yes. It is quite popular
[03:27.84]all over our country.
[03:29.80]W: Who are the greatest users
[03:31.12]of GoodGuide?
[03:32.61]M: So far, GoodGuide
[03:34.30]has mostly been used by shoppers
[03:36.30]who are already keen to know
[03:38.39]about any issues connected with
[03:40.50]products they buy.
[03:42.05]W: Could you give us
[03:42.82]some specific examples?
[03:44.80]M: Sure. For example,
[03:46.61]there are mothers
[03:47.76]who are concerned
[03:48.70]about their children's health,
[03:50.12]older people
[03:50.71]who face chronic illnesses
[03:52.26]or supporters of a cause,
[03:54.64]such as animal rights.
[03:56.80]W: I see.
[03:57.63]M: The hope behind the app is
[04:00.07]that the idea of finding out
[04:01.94]about a product's background
[04:03.55]will become the mainstream.
[04:05.57]W: Have you made any upgrades
[04:07.55]or service expansion
[04:09.22]since GoodGuide was founded?
[04:11.31]M: Of course.
[04:12.78]Now GoodGuide
[04:14.42]has launched an online service
[04:16.47]called The Purchase Analyzer.
[04:18.55]It is designed to inform consumers
[04:21.20]not just
[04:21.99]about the values embedded
[04:23.45]in products, but also
[04:25.09]about whether they are
[04:26.87]the virtuous shoppers
[04:28.07]they say they want to be.
[04:30.09]W: Could you show us
[04:30.93]how to use the service?
[04:32.66]M: Yes, to use the new service,
[04:35.23]users need to create
[04:36.66]a GoodGuide account,
[04:38.14]set up a filter
[04:39.11]to make purchase decisions
[04:40.79]based on issues they care about,
[04:42.98]which can range from
[04:44.48]whether the user
[04:45.48]favors organic products
[04:46.93]to buying only from firms
[04:48.69]with a good human-rights record,
[04:50.82]and then sync their accounts
[04:52.61]from different shopping sites
[04:54.34]so that GoodGuide
[04:55.39]can rate their purchases.
[04:57.24]When the customer
[04:58.77]scans the bar code on a product
[05:00.86]with the camera in their smartphone,
[05:03.06]the app identifies it and checks
[05:06.05]in a database to score how it shapes up.
[05:09.66]This is the end
[05:10.59]of Part One of the interview.
[05:12.99]Questions 1 to 5 are based on
[05:15.07]what you have just heard.
[05:17.92]1. What is this interview mainly about?
[05:32.06]2. According to the interview,
[05:34.83]what caused the man
[05:36.30]to build GoodGuide?
[05:48.09]3. According to the interview,
[05:50.58]who of the following are
[05:52.76]among the greatest users
[05:54.09]of GoodGuide?
[06:05.57]4. Why did GoodGuide launch
[06:08.35]The Purchase Analyzer?
[06:20.11]5. How do customers get information
[06:23.15]about products via GoodGuide?
[06:35.78]Now, listen to Part Two
[06:37.18]of the interview.
[06:38.68]Questions 6 to 10 are based on
[06:40.63]Part Two of the interview.
[06:43.49]W: I see. The first step
[06:45.53]is simple enough,
[06:46.78]but could you give us
[06:47.80]an example of setting up the filter?
[06:50.21]M: Yes. Some of the sample filters
[06:52.79]include Fragrance-free,
[06:54.52]Climate Change, Animal Welfare
[06:57.09]and Ingredient Safety—
[06:58.98]so you can filter based
[07:00.63]on your most pressing concerns.
[07:02.73]If you're primarily worried
[07:04.79]about the impact a product
[07:06.58]has on the planet,
[07:07.53]you can filter by Climate Change,
[07:09.94]or if you are looking
[07:11.62]for beauty products
[07:12.67]that have not been tested
[07:13.96]on animals,
[07:14.64]check Animal Welfare.
[07:16.92]W: What if the product that
[07:18.87]the customer scans scores badly?
[07:21.71]M: If the product scores badly,
[07:23.55]the app will recommend
[07:24.83]an alternative item
[07:25.95]that is better for you,
[07:27.48]your family,
[07:28.19]your wallet,
[07:28.97]and our world.
[07:30.69]W: Wow, it is just like
[07:32.17]a green personal assistant.
[07:34.11]M: Yes. Besides,
[07:36.13]the app tracks consumers'
[07:37.80]purchases to see how well
[07:39.76]they fit
[07:40.38]with their selected values
[07:41.51]and gives a sort
[07:42.48]of personal virtue rating.
[07:44.51]We hope, in this way,
[07:46.54]the shopper can consume
[07:47.83]more thoughtfully.
[07:48.91]Our goal is to help consumers
[07:51.15]make informed purchasing
[07:52.73]decisions
[07:53.60]that reflect their preferences
[07:55.35]and values.
[07:56.59]We believe that
[07:57.88]as more consumers buy
[07:59.10]better products, retailers
[08:01.18]and manufacturers face
[08:02.39]compelling incentives
[08:03.62]to make products
[08:04.81]that are safe,
[08:05.81]environmentally sustainable
[08:07.89]and produced
[08:08.93]using ethical sourcing
[08:10.32]of raw materials and labor.
[08:12.95]W: But in my opinion consumers
[08:15.65]rarely change their buying habits,
[08:18.01]even when confronted
[08:19.28]with scientific and other data.
[08:21.30]M: Yes.
[08:22.34]That is why we have drawn
[08:23.96]on insights
[08:24.87]from behavioral economics,
[08:26.40]which show shoppers
[08:27.96]can be greatly
[08:28.96]influenced by peer pressure
[08:30.52]and by information passed on
[08:32.47]to them by people they know.
[08:34.79]The app tries to take advantage
[08:36.58]of these pressures.
[08:38.04]W: Em, that makes some sense
[08:40.10]but how do you put the idea
[08:41.88]into practice?
[08:43.53]M: The virtue rating
[08:44.53]will inform a consumer how well
[08:46.42]they are doing
[08:47.18]according to the values
[08:49.09]which they espouse.
[08:50.67]That measurement gives
[08:51.86]an incentive to do better.
[08:53.86]Soon, the rating will be able to
[08:56.00]be shared with others
[08:56.90]on social-media sites
[08:58.88]such as Facebook,
[09:00.31]which could inspire shoppers
[09:01.91]to consume more thoughtfully.
[09:04.15]W: I see. It sounds reasonable.
[09:07.03]And do you have any future plans
[09:08.80]for this wonderful app?
[09:11.27]M: I am sorry to say
[09:12.27]that this is a secret
[09:13.86]but I can expose a little.
[09:16.09]In fact we are planning to turn
[09:18.37]being a good shopper
[09:19.36]into an online game
[09:21.20]in the near future.
[09:22.72]W: So that GoodGuide
[09:23.98]can appeal to
[09:24.81]the younger generation?
[09:26.07]M: You are quite insightful!
[09:27.62]The younger generation
[09:29.09]does need some guidance
[09:30.41]when shopping,
[09:31.64]but they also need fun.
[09:33.64]W: Yes. And they are
[09:35.45]endowed with strong
[09:36.19]purchasing power as well.
[09:38.27]One more question:
[09:39.71]do you intend to
[09:40.50]include information
[09:41.71]about foreign goods
[09:43.27]in this app in the future?
[09:44.86]M: Definitely.
[09:45.81]But that is a huge project
[09:47.77]and we need more time
[09:49.09]to expand and improve.
[09:51.15]W: Well, Mr. O'Rourke,
[09:52.62]thank you very much
[09:53.65]for staying with us today.
[09:55.86]M: My pleasure.
[09:58.11]This is the end
[09:58.95]of Part Two of the interview.
[10:01.28]Questions 6 to 10 are based on
[10:03.36]what you have just heard.
[10:05.89]6. Which filter should you choose
[10:09.37]if you are worried
[10:10.33]about the impact a product
[10:11.89]has on the planet?
[10:23.49]7. What will the app do
[10:26.01]if the product
[10:26.97]the customer scans scores badly?
[10:39.56]8. Why does the app give
[10:42.09]a personal virtue rating?
[10:54.00]9. What is the theory the man
[10:56.90]applied to change customers'
[10:58.59]buying habits?
[11:09.87]10. What does GoodGuide plan
[11:12.76]to do in the near future?
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