2017年英语专八听力原文

2017-11-22 10:06:03来源：网络

　　W: OK. Well, it's a number of factors. One certainly, the health care infrastructure are very weak in West Africa, under-resourced. They don't have enough health workers. That's one thing. The second thing is the spread wasn't contained more quickly some months ago. International donors are stepping up. In fact, our treatment unit in Liberia was made possible from a grant from US AID's Office of Foreign Disaster Assistance. It took 5 million to open that up and about a million a month. So, part of it is that the resources need to be there, but also people are really afraid. They are afraid to provide treatment because they also need to keep their own health workers safe. And so one of the things that we have done is we have said to other community health people as well as other international NGOs, we will provide case management protocol training. We will train their workers so that they can open up more treatment facilities. The problem we have now is that the disease and the outbreak is being—is outpacing the operational efforts on the ground. There are a lot of plans in place, by the way, to change that, and we're still within that window.

　　女：好吧。有很多因素。第一，在西非，卫生保健基础设施非常薄弱，资源不足。这里缺少卫生工作者。这是其一。还有，病毒几个月前没有受到快速遏制。国际捐助者正在加紧行动。事实上，我们在利比里亚的诊疗中心是由美国国际开发署的外国灾难援助办公室提供的。开张需要500万，日常经营每月大约需要100万。所以，目前的问题是资源需要就位，而人们的恐惧也是一个问题。他们害怕提供治疗，因为他们也需要保护自己的医护人员。所以我们告诉其他社区卫生人员以及其他国际非政府组织，我们将提供病例管理制度培训。我们将为这些工作人员提供培训，以便他们能开放更多的治疗机构。我们现在面临的问题是疾病和疫情的爆发速度正在超过当地抗击病毒的速度。顺便说一下，要改变这种局面，有很多计划已经就位，而我们还有机会。

　　M: Well, Mary, thank you very much for staying with us today.

　　男：玛丽，非常感谢你今天来到这里。

　　W: You're welcome.

　　女：不客气。

　　Questions 1 to 5 are based on what you have just heard.

　　请根据刚才听到的内容，回答第1题至第5题。

　　Q1: What is international leaders' assessment of the current battle against Ebola?

　　问:国际领导人对当前抗击埃博拉疫情行动的评价是什么?

　　Q2: How many people are now working in the treatment unit in Liberia?

　　问:现在有多少人在利比里亚的诊疗中心工作?

　　Q3: According to Mary, what is the challenge in the battle against Ebola?

　　问题3:根据玛丽的说法，抗击埃博拉病毒的挑战是什么?

　　Q4: Why do health workers need case management protocol training?

　　问4:为什么卫生工作者需要案例管理制度培训?

　　Q5: What does this interview mainly talk about?

　　Q5:这次采访主要内容是什么?

　　W: Tom, I understand When Havas Media NorthAmerica hired you early this year to be head ofstrategy and innovation, it did not include thewords "future" of "futurist" in your title, but a largepart of your role is understanding where the nearand not-so-distant futures of media can be appliedand accelerated in ways that give Havas and itsclients a competitive advantage.

　　女：汤姆，我了解到今年年初哈瓦斯北美分公司聘请你担任战略与创新主管，当时你的头衔里并没有“未来”这个词，但你的职责中，有很大一部分是寻找未来可以应用媒体并且加速其发展的领域，从而使哈瓦斯与其客户获得竞争优势。

　　M: Yes.

　　男：是的。

　　W: So, what exactly is your role at Havas?

　　女：那么，你在哈瓦斯的具体职责是什么?

　　M: Well, I'm very lucky in that I get paid to think! My role is about understanding the changesin behavior, technology and media, and then to use that information to inspire new thinkingand new ideas, and then to bring them to life. It could be anything from what the Internet ofthings means for our clients, to how mobile coupons could develop. The key is makingsomething from it.

　　男：嗯，我很幸运，因为公司付钱让我思考!我的职责是理解行为、技术和媒体的变化，然后利用这些信息激发新的思考和想法，最后实现这些想法。这些想法包罗万象，从物联网对客户的意义，到移动优惠券的发展前景。关键是有所作为。

　　W: What areas of business do you think require the most focus on innovation right now?

　　女：你认为现在哪些领域最需要专注于创新?

　　M: I think we need to innovate in two very broad areas. First, we need to start working aroundpeople and not our own interests or channels. We need to create new processes and structures, and bring in new talent to take advantage of the evolving media landscape. In the same waythat television show were plays that were filmed, we've tended to simply repurpose advertisingunits that were invented several decades ago. Secondly, we need to re-evaluate the role ofadvertising. For me, media agencies should not be advertising clients on how to spendmarketing money, but applying design thinking, creativity, data and consumer understandingto solve client business problems.

　　男：我认为需要在两个非常广阔的领域进行创新。首先，我们需要开始与人打交道，而不是只专注于自己的利益或渠道。我们需要创造新的过程和结构，并引进新的人才，以应对不断变化的媒体环境。电视剧是被录制下来的话剧，借助这种新瓶装旧酒的方式，我们也要重新利用几十年前发明的广告单元。其次，我们需要重新评估广告的作用。我认为，媒体机构不应该向客户宣传如何花掉营销经费，而应该运用设计思维、创意、数据和消费者的理解来解决客户的业务问题。

　　W: How do you know which areas to focus on that will actually lead to business results, vs. being interesting, but potentially low-yielding dead-ends?

　　女：你怎么知道哪些领域会带来业务成果，哪些是一开始可盈利，其实收益很低的死胡同?

　　M: The hardest thing with innovation is that it needs people to take a risk. You can't doanything for the first time if you need to show previous success stories, because by definitionit's never been done before. As an industry, we need to focus on our gut feelings and on superbideas, not just data-supported arguments.

　　男：创新最困难的地方在于它需要人们去冒险。第一次做事，便不能炫耀之前的成功事迹，因为所谓“第一次”，便是从来没有过的。作为一个行业，我们需要关注我们的直觉和优秀的想法，而不仅仅是数据支持的论点。

　　W: What areas do you think are being overlooked by the industry that could be game-changingopportunities in the future?

　　女：你认为哪些被业内忽略了的领域，在未来可能改变游戏规则?

　　M: I believe that the industry is going to start targeting at a user level, serving messagesdirectly to consumers. Right now, we still move people to visit websites or either enter somesilly competition. Why not use ads to download mobile coupons or send offers to friends, orsave locations to bookmark, or make phone calls?

　　男：我相信这个行业将会以用户为目标，直接向消费者提供信息。现在，我们仍然会诱导人们访问网站，或者参加一些愚蠢的竞争。可以借助广告来下载移动优惠券，给朋友发送邀请，把地点保存到书签，还有打电话。

　　W: How do you reconcile your role between innovating and applying it into strategy?

　　女：你如何调和你在创新和应用策略之间的作用?

　　M: The hardest part of my job is establishing the "focal point". My approach is: first to take along hard look at the future and see what will be possible one day, and then to consider anentry point that is buyable in the next 4 months, and make it happen.

　　男：我工作中最困难的部分就是设立“焦点”。我的方法是:首先对未来进行长期的观察，看看未来可能发生什么，然后再考虑一个在未来4个月内的可买入口点，并实现它。

　　W: What do you think of other agencies' getting directly into the ventures game to fuelinnovation vis-a-vis capital? Or is it best left to professional venture capital firms, or clientsto do directly?

　　女：其他机构直接进入风险投资，以资本推动创新，对此你有什么看法?或是由专业风险投资公司或客户直接投资才比较好?

　　M: I think the role of media agencies needs to be about collaboration and openness andfostering creativity, but the key is how that is done, and how we ensure that everything isabout the best interests of our clients.

　　男：我认为媒体的角色应该是合作、开放和培养创造力，但关键在于如何做到这一点，以及我们如何确保一切都关乎我们客户的最高利益。

　　W: OK, Tom. Thanks for being with us.

　　女：好吧，汤姆。谢谢你来到这里。

　　M: Pleasure.

　　男：非常高兴参加节目。

　　Questions 6 to 10 are based on what you have just heard.

　　根据所听到的内容回答第6到10题。

　　Q6: What is Tom's main role in his new position?

　　第6题：汤姆在这个新职位上的主要角色是什么?

　　Q7: According to Tom, what does innovation require of people?

　　第7题：根据汤姆的说法，创新对人提出了什么样的要求?

　　Q8: What does Tom see as game-changing chances in the future?